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January 27, 2007

National Geographic Channel Airs Animated Adaptation of SGI President Ikeda's Children's Books Across South Asia

On January 27, 2007, the first installment of an animated series based on original children's stories by SGI President Daisaku Ikeda was aired on the National Geographic Channel in India, Nepal, Bhutan, Bangladesh, Pakistan, Sri Lanka and the Maldives. Beginning with Winds of Victory, 14 stories including The Princess of the Desert Kingdom and The Snow Country Prince will be aired in English and Hindi across South Asia every Saturday as part of the National Geographic Channel's educational programs for children.

The National Geographic Channel, originally launched in the U.S., features televised documentaries and educational programs and is viewed by more than 200 million people in 160 countries around the world.

Children aged 5 to 12 gathered at a home in New Delhi to watch Winds of Victory, a story about genuine friendship, teamwork and sportsmanship. Afterwards, one child remarked "Friendship is more important than winning a game." Another said, "Even if we lose the game it doesn't matter as long as we determine to win again." A third felt she learned the importance of teamwork and that "We should never lose sight of our goal by getting angry." Still another felt the film's message is that "we must have the courage and compassion to help our opponent. We must win the game through fair means."

An article on the launch in The Hindu, a leading national Indian daily, noted that Mr. Ikeda's children's stories address important values such as friendship, courage, heart-to-heart communication and camaraderie. The article also touched upon Mr. Ikeda's belief that the children are the "future leaders of the world." The animations will be aired every Saturday through April 28, 2007.

[Adapted from an article in the February 7, 2007, issue of the Seikyo Shimbun, Soka Gakkai, Japan]